Wednesday, July 17, 2002

Congestion Relief: Demand Side Transportation Services

Institute group transportation available upon request. The shortest distance and fastest time between two points is a straight line without stops along the way. Scheduled bus routes are a supply side scheme, like mass production, which delivers universal service. These buses act like trawlers traversing a watershed path. But automobiles travel directly point-to-point, and on command. A responsive transportation approach better serves the demand side needs of transportation consumers. To compete effectively against automobiles, transit services must satisfy customer needs for regular or arranged point-to-point service by handling requests for ride sharing transportation for organized consumer groups.

Establish a source of information and services and institute special event transportation services. Work to help neighbors coordinate themselves into ride sharing groups with neighborhood sign-up locations for events. Work with event destinations like sports, arts, concerts, fairs, parks, malls and shopping districts to arrange neighborhood pickup and delivery. Work with suppliers of transportation services. Together, the three ingredients can support point-to-point ride sharing between high-density destinations and local neighborhoods. Also coordinate security services.

Short Term: Private enterprise, door-to-door taxis and airport shuttles
Long Term: Coordinated event shuttles for self-organized neighbors

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