Wednesday, July 17, 2002

Congestion Relief: Bucket Brigade Promotions

Bucket Brigade dynamics mimic traffic. A bucket brigade, operating asynchronously, will naturally bunch up just like traffic. To synchronize a bucket brigade, the even elements must work together in unison and mirror the odd elements working together in counter unison – the alternating give-and-take is synchronized with a “heave-ho” cadence or drums delivering the beat.

Cameo appearances of bucket brigades in unlikely places, like news conferences, should get a laugh while promoting fun and positive reinforcement. Organize bucket brigade teach-ins so local shows can enact a bucket brigade in the middle of their ordinary broadcast, concert, sporting event, play, company meeting or whatever. License bucket and bucket brigade merchandise as symbols of regional pride, for the tourist industry and to promote mind share.

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